Forum Posts

Tanmoy Mukharjee
Mar 30, 2022
In Welcome to the Tech Forum
Do you know enough to choose the right list for your offering? It takes either great faith in your offering or great stupidityto mail with a list. Most list mailing list companies today, specialize in"opportunity seekers" - people generally quite new to mail orderwho are either looking for a product to sell or an offer thatwill get them rich in a hurry. Most of these "opportunity mailing list seekers" are engaged in chain lettertype schemes at some point, and they use mailing lists to make gains in their plans. Most of them lose money, but enoughpeople will try it once to make money, and these pie-in-the-skydreamers are the bread and butter for a lot of mailing listcompanies. Unless you have a truly superior offering for theseopportunity seekers, and you mailing list probably don't, they are not worthyour time and money. Most of them are unsophisticated dabblers. Multi-level lists, offered by many companies, are truly aninteresting way to test response to an MLM offer. Many MLMpeople like to write back - in their own handwriting - abouttheir successes and failures, and they will always respond to asuperior product. Specialized product-buyers' lists can pull beautifully if theoffering is unique enough, and worth a try for merchandisemarketing. Regardless mailing list of what kind of mailing list you use, be very carefulin choosing a good list. Many are sold and resold to peoplemaking the very same offering, which is a waste of everyone'smoney. "Free" mailing lists are usually as good as their priceindicates.
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Tanmoy Mukharjee

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