Apr 02, 2022
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For example, by using standard wording and Whatsapp Mobile Number List defining a minimum size of a label. By working together on a standard, media and advertisers show that they think in the best interest of the readers, something that is essential for building a lasting relationship with readers/consumers. In a previous blog I summarized the most Whatsapp Mobile Number List important advice for adding a label. Because every news website has its own design, it is essential that every news platform also still tests the effectiveness of the label used on different devices. Challenge 2: Cost and return on investment Creating good native ads requires an intensive creation process. There is no standard success format. Every advertiser, product and service Whatsapp Mobile Number List is unique. It's a huge challenge to create sponsored content over and over that delivers enough for the advertiser as well as enough value for the reader. Moreover, it is necessary for news media Whatsapp Mobile Number List to set up a separate branded content team/department. Because editorial independence must be guaranteed. Native advertising is therefore a relatively expensive form of advertising. When the investment is so high, it is important that advertisers also have a clear Whatsapp Mobile Number List idea of what they can achieve with it. And what it ultimately yields. That clear picture is not always there . Solutions: long-term strategy, clear objectives and metrics A model with clear objectives and metrics for native advertising can help with this. Based on previous research and practical reports, I make a first step:You can conclude from the infographic that native advertising campaigns Whatsapp Mobile Number List fit well within a broader content strategy. Native advertising is an effective way to distribute content. The first metric , the number of views, naturally plays a role, but engagement metrics Whatsapp Mobile Number List ultimately say much more about how well the native campaign is successful. A clickbait headline is quickly made up. Keeping Whatsapp Mobile Number List readers' attention with content they find truly valuable is the real challenge. Only in this way can you as a brand build a relationship with the readers. You can also use native advertising to generate more traffic to your own platforms, for example by Whatsapp Mobile Number List placing a link to your own website at the end of the article. The number of clicks on this link can then serve as a metric. The number of sales is usually not an important target. Native advertising is aimed at building a brand and a lasting relationship with target groups and not at quickly boosting the Whatsapp Mobile Number List number of sales. Placing sales-oriented content also fits less well in a news environment. It is therefore better to go for a banner or commercial when placing a sales message.