Apr 07, 2022
In Welcome to the Tech Forum
original content, so don't even try to cheat. A healthy website frequently adds new content and/or updates old content to keep things fresh and useful for site visitors. How expert is your content? Thomas the engine really useful thomas the tank engine always had company employee list the right idea. (photo credit: tommy stubbs/random house) we know from the 2014 guidelines that google quality raters look for signs of eat, meaning expertise, authority, and trustworthiness. The most recent guidelines reinforce this concept, but define “expertise” differently depending on the topic of the page (as per section 4.3):there are "Expert" websites of all types, even gossip sites, forums, etc. Topics such as medical, legal, financial or tax advice, home company employee list improvement or parenting "Should come from expert sources". Hobby topics, such as photography or learning an instrument, "Also require expertise." ordinary people can have "Everyday expertise" on topics where they have life experience, such as people who write extremely detailed reviews, advice posted on forums, personal experiences, etc. Make sure your expert content is "Maintained and updated" to increase your site's eat rating. About advertising if you have ads or monetized links on your site, are they appropriate for the purpose of the page? The guidelines state that “the presence or absence of ads is not in itself a reason for a high or low quality rating ,” as google realizes that many websites company employee list and apps owe their existence to ad revenue. . However, google "Will consider a website responsible for the overall quality of the ads displayed" (see section 2.4.3). So keep an eye on the amount and use of affiliate.