Complete methodology that is applied to organizations. Its purpose is to attract prospects by offering valuable content —such as articles, ebooks, videos, recipe books, templates, classes, infographics , etc—, to guide them to the sales closing stage. With a good application of inbound , you can get your own customers to search for the company's products and services, without having to resort to direct and intrusive advertising. 6. Content Marketing It is part of inbound and indirect marketing, since it is based on creating useful content for users , so
that they feel attracted to the brand, because they find in said content a solution to their problems and questions. Although this strategy can be used individually, it is recommended that the entire inbound process be carried out, which includes the use of CRM fax number list and lead nurturing. In our podcast we talk more about this topic: 7. Email marketing It is one of the types of marketing that is most prone to confusion, since many times it is thought that it is about sending intrusive advertising to a series of contacts, without taking into account whether or not they were ready for the purchase, however, this It is not like this.
Email marketing goes hand in hand with automated processes in the CRM, where the type of buyer person is taken into account, the time they have been a lead, the stage of the purchase process, among other things. All this in order that the mail is personalized and that it does not become SPAM. 8. Neuromarketing It is the type of marketing that is related to the neural activity that users have before, during and after the purchase process , which encompass emotions, feelings, stimuli, fears, among other things.