The people who work in a company are not only dedicated to producing products Image Manipulation and services, but they are the engine that moves the entire organization. Without people, a company would not exist... and thanks to them, you can reach much further with your Image Manipulation messages. How? Thanks to employee advocacy . Do you want your content to be viral ? Click here and learn how to get it with our free ebook. How employee advocacy can promote Image Manipulation your brand.png What does "employee advocacy" mean? By " employee advocacy " we mean the practice of promoting a company through its workers.
These employees have a powerful network of contacts Image Manipulation made up of their friends, family and followers on social networks. Employee advocacy makes use of this network so that workers can send positive messages to their contacts, thus generating Image Manipulation a closer and more personal tone. This practice can only be understood in a horizontal work environment and culture , where messages not only flow "from top to bottom" but everyone can participate in the communication and do their bit. Of course, social networks help to democratize this whole process. Employees are not ambassadors or influencers, nor should they behave like robots Image Manipulation repeating the same message over and over again: naturalness is essential.
What they can do is help make the brand known and promote the values that it wants to convey. For this reason, big brands such as Apple, Ikea or Google have Image Manipulation already signed up for this trend. As for each member of the team itself, these are the keys to their behavior within an employee advocacy strategy : Their love for the brand and alignment Image Manipulation with its values are genuine , the result of a proper selection process and motivation. That's why he doesn't mind generating positive exposure and building awareness for the brand through his Image Manipulation own networks and contacts. He does not hesitate to recommend the company's products and services , because he knows them better than anyone and knows that they are the ideal Image Manipulation solution to certain needs. Represents the interests of the company , both internally and externally. Why incorporate employee advocacy into your company Because you will multiply your reach .