Advertising Continue reading below The process I developed for brands to discover what makes them compelling and how to apply it goes like this: Step one, do the brandfascination.com review. Then, step two, take what you to apply it. I literally break it down by describing the words people should use to describe their brand in the market. This is true whether you are a solopreneur or a Fortune 500 brand. When someone gives you that base, just the basics, it's so much easier to go from there and be creative instead of feeling panicked. It helps if someone just gives you a tool so you have a clear strategy brief that you can then modify and customize, but at least some of the heavy lifting has been done for you.
Different is better than better A key fax list learning point is that if you're too careful to provoke a conversation online, you should stick to traditional media. If you're not ready to raise dust and get people thinking to cause new ways of thinking about the product in the world and help people think differently about themselves, then don't market or not market very conservatively. Advertising Continue reading below In the online environment, the attention span is nowhere shorter. It's a choice. You can stand out or just not bother. Stand out or donate money to charity. Pivot the way people see your brand Here's one of my favorite examples from the book that highlights it beautifully.
There was a soot cleaner at the turn of the century, at the turn of the 19th century, that is, a soot cleaner that helped remove soot from coal ovens and coal stoves from the walls. When coal was obsolete and electricity started coming into homes, there was no longer a need for a soot cleaner. They took the soot cleaner and they said, "What else could we do with it?" They turned it into a product called Play-Doh. You know that weird smell that Play-Doh has, that super distinctive smell? It was part of the original soot cleaner because it was the cleaning agent. We think Play-Doh is something that not only goes back to our childhood, it's a timeless brand, but it really wasn't always timeless.