Some unsubscriptions are inevitable, that's industry leads how it is. Don't cut ties! You need to care about your unsubscribe message and the overall process because any good experience you give your customer (even the one that leaves) might bring them back if they remember you well. Unsubscribe messagedon't worry.
Unsubscriptions are not the industry leads end of the world. There are good ways to provide the options and create a mature unsubscribe message that makes them think twice. You are about to learn: the top 3 reasons people leave your mailing lists 7 tips for a better unsubscribe message – plus some success stories
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