These days, it's not uncommon to hear conversations Banner Design around targeted advertising or digital personalization tinged with unease or concern. Are social platforms listening to our conversations? How do they know my name? What is this Wish.com product and why am I being advertised for it? That's not to say the concerns aren't legitimate. After all, Banner Design the thought of big corporations buying our data can be uncomfortable. But the sentiment around targeted advertising doesn't necessarily reflect their effectiveness. Do we think personalization and hyper-targeted advertising are scary? Sure. However, we mostly notice things not working the way they should, like every time autocorrect thinks
I mean "dodge." But if everything goes Banner Design well, what should be noticed? That's why it's more important than ever for advertisers to do the heavy lifting of determining who their audience is with data and formalizing those audiences with real, documented buyer personas. Advertising Continue reading below Only with a targeted understanding of your audience Banner Design can you use personalization and targeted advertising that doesn't bother your potential customer. Here are a few ways to make sure your personalization and advertising efforts are more effective than they are. 1. Start with the data you have and review it all Too often, buyer personas or user personas Banner Design are not a foundation or starting point for brands. Instead, I've seen too many brands (even very large organizations) that begin their advertising efforts based on a thinly-nested spectrum of a buyer, usually rooted in a single person's view of who is the customer.
For example, I've worked for very large tech organizations that Banner Design decided their buyers were two white males, each of them had the same stereotypical 'technician' attributes, except one of them liked video games and the other liked to fly first class. They were global companies with customers all over the world. Advertising Continue reading below Needless to say, the data never backed it up. In another example, I consulted with an agency that said they didn't “need” Banner Design buyer personas. "It's not necessary," said one of the executive leaders. “I have an idea of the clients we are looking for in my head.” While the visions of their brand universe are good, such visions do not translate into actionable personalization or advertising strategies. More importantly, they Banner Design can be incredibly off base. Each brand has a wealth of their own data at their fingertips, which is the best place to start your search. Ask a few questions by exploring this: Who are our visitors in general, their age, gender, interests? What about the most engaged people on our website, who return for multiple sessions, view