The biggest reason to leverage interactive videos is the high return on investment.
Our video marketing report revealed that interactive video offers the fifth-highest ROI, behind product-related, funny and trendy, and behind-the-scenes videos.
In addition, 47% of marketers surveyed say interactive content is one of the most effective lead generators. When it comes to engagement, the interactive Cork Ladies Bicycles Zone video is also one of the best performers. In fact, 47% of marketers surveyed say interactive content is one of the top three video types that get the most engagement.
This video type can also leave a deeper impression on its viewers. With so many brands fighting for our attention, one way to keep them engaged longer is through interaction.
Doing so can help your brand awareness and recognition, helping you stand out from the competition. In fact, 7% of marketers say interactive video is most likely to go viral.
Lastly, you can gain more insight into your audience through interactive content. Say you include a quiz in your video, not only do you get insights from the video itself (views, time watched, etc) but you also learn more about them through quiz results.
So, you end up getting more data through a single piece of data.
How to Make an Interactive Video
1. Brainstorm your concept.
Before you create your interactive video, you have to build a concept. What will the video be about? What’s the journey you want to take viewers on?